RSS and E-Commerce: A Natural Fit

August 3, 2006

RSS and E-Commerce: A Natural Fit by Heidi Cohen – Many online media companies find RSS useful for driving traffic, extending their brands, and creating new ad vehicles. As RSS continues to gain traction, marketers are testing new ways to use it to promote e-commerce. It can be used to drive sales and build relationships when your content is adapted to meet users’ needs

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