Articles in RSS feeds will not drive traffic from website, says Guardian development head

The Guardian’s decision to publish full-text articles within its RSS feeds will not undermine the paper’s website, the developer behind the change has said. Subscribers to Guardian.co.uk’s RSS feeds will now be able to read text content in full through a feed reader without having to visit the paper’s site, following last week’s launch. It will not drive readers away from the website, Matt McAlister, head of the Guardian Developer Network, told Journalism.co.uk. Rather, the new RSS format would be complementary to Guardian.co.uk, he said. – Mousetrap Media Ltd